IDOL

IDOL is a premium brand of clothing, shoes and accessories inspired by the energy and spirit of big cities, a dynamic lifestyle and people who strive for success.

The IDOL formula is a well—thought—out wide wardrobe for different occasions, which combines comfortable basic items, as well as relevant accent collections — dense denim processed with various types of high-tech washes, handmade natural leather, as well as the basis of the brand - products made of soft merino wool or basolan, cashmere and mixed materials.

• 16 cities of presence.
• 36 stores.

Dehoists and advantages:

• A wide range of clothes, shoes and accessories.
• Premium quality clothing made from natural materials.
• Regular updating of collections.
• Cumulative loyalty bonus program.
• Secure online payment on the website by bank card.
• Constant promotions and special offers for customers.

Delivery:

• Courier delivery.
• Pickup from the PVZ or postamate.
• Pick up from the store.
• Mail Of Russia.

Advantages:

• The competitive commission in the segment.
• The competitive average receipt is 17,000 rubles
• Continuous improvement of the website in order to increase conversions and the development of a mobile application.
• High marketing activity, frequent promotions and sales.
• Regular updates of promotional materials.
• Technical support for partners.
• Timely payments.

Target audience:

• Gender: Men – 14%, Women – 86%.
• Age (by number of sales):  18-24 – 5%, 25-34 – 28%, 35-44-28%, 45-54 – 26%, 55 years and older – 11%.

Features:

• The deduplication rule:  Last Paid Click.
• Coupon traffic is allowed.
• Personalized promo codes are not being issued yet.
• Top GEO HERE.
• All types of traffic need to be coordinated.Facebook Instagram and Facebook will be banned from 09/01/2025.

Explanation of bids:

• Paid order (rest of traffic): 9%.
• Paid order (coupon traffic): 6%.

Prohibited traffic types:

• PopUp / ClickUnder.
• Contextual advertising for the Brand.
• Doorway traffic.
• Email newsletter.
• Motivated traffic.
• Toolbar.
• Teaser networks.
• Adult traffic.
• Rich Media.
• SMS.
• Broker traffic.